Tobacco Warehouse,
UK

Tobacco Warehouse is the world's largest brick warehouse, located in the heart of Liverpool’s historic docklands. Transformed into premium waterfront residences.

Our goal was to generate high-quality leads for apartment sales by using Google ads.

Campaign Setup

Website link:- https://www.tobaccowarehouse.co.uk/

Monthly Budget:- £500 to £1500

Target Audience:- Individuals searching to buy property in Liverpool, particularly high-end or waterfront apartments

Strategy & Execution

We initially launched 3 search campaigns targeting different user intents:

Brand Awareness
Focused on keywords related to “Tobacco Warehouse” to capture branded search traffic.

Luxury Apartments
Targeted high-intent queries combining “Liverpool” with luxury real estate terms.

Lifestyle & Property Types
Broader targeting based on apartment types and lifestyle preferences.

After early success with search campaigns, we expanded into Google Display Network (GDN) to boost visibility and re-target past visitors.

We tested Responsive Display Ads vs. Image-Only Ads in an A/B test.
Surprisingly, Image-Only Ads delivered a significantly lower CPA, so we paused responsive formats and focused on visual creatives, increasing overall efficiency.

Overall Performance

Results & Insights (3-Year Overview)

Total Spend: £12,400
Search & Display Conversions: 338
Phone Call Conversions (60+ sec): 86
Total Conversions: 424
Average CPC: £0.39
Average CPA (Total): £29

This demonstrates consistent performance improvement and refined targeting that led to a reduced CPA while scaling conversion volume.

Overall Conversions

In Above screenshot we can see we have also generated phone calls as conversions. Phone calls lasting over 60 seconds are counted as conversions

With takes the total conversions up to 338 + 86 = 424 and cost per acquisition down to £29

Month On Month Comparison

Campaigns-Tobacco-Warehouse-2023-Google-Ads (1).png

GTM Setup

We’ve consistently tracked and improved campaign performance using monthly comparisons. This approach helped us identify seasonal trends and fine-tune the budget allocation across search and display channels.

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Tobacco Warehouse, UK