Mayur Dhaplapur
Performance Marketing Specialist
Phone:
+91 7875233139
Email:
Address:
Goa, India
A Bit About Me
Hi, I’m a digital marketer with 7+ years of experience helping brands grow online using platforms like Google Ads, Meta Ads, Taboola, Microsoft Ads, TikTok, Reddit, Quora, and good old SEO. I've managed six-figure budgets for clients across the US, UK, Australia, India, and Canada, and led small teams along the way.
I did my postgraduate diploma in Marketing & HR from Oriental School Of Business in Navi Mumbai, and before that studied Electronics and Communication Engineering at Agnel Institute of Technology and Design, Goa. yep, started off as an engineer!
I discovered digital marketing during my PGDM days and instantly got hooked. It was techy, creative, and honestly, way more fun than lectures. My first internship introduced me to SEO basics, and in the second, I dove into vendor account management in the e-commerce world.
Once I got started, there was no looking back. I’ve used what I learned from textbooks, mentors, trial-and-error, and a bunch of late-night experiments. It’s been a wild and exciting ride so far.
Next up on my list: diving into the world of Programmatic Marketing!
Work Experience
March 2025 – Present
(1.4 yrs.)
Paid Media Analyst
Stan Ventures, Remote
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Delivered a 4.87x ROAS for an Australian client via Google Ads, Meta Ads, and LinkedIn Ads, and a 5.08x ROAS (CAD 110K spend to CAD 562K revenue) for a Canadian travel client via Google PMax, Meta, and TikTok.
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Led a team of 3 running paid campaigns across Google Ads, Meta Ads, Taboola, Reddit, Quora, and TikTok Ads, managing client budgets of $50,000 to $80,000 per month.
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Managed a white-label Google Search Ads 360 account for a U.S.-based ad agency, handling paid search across 4 client accounts.
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Built PPC media plans for 10+ new business pitches and led ad creative briefing for Meta campaigns, covering format selection and copy direction.
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Set up end-to-end conversion tracking via Google Tag Manager across all active ad platforms, ensuring clean attribution and accurate performance data.
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Used Google Analytics (GA4) and Microsoft Clarity to identify drop-off points and inform landing page improvements for better conversion rates.
September 2021 – February 2025
(3.5 yrs.)
Digital Marketing Specialist
iDEAS Unlimited, Panjim, Goa (Hybrid)
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Led a team of 3 managing Google Ads and Microsoft Ads (Bing Ads) campaigns across 10+ client projects with budgets of $30,000 to $40,000 per month.
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Scaled a UAE B2B SaaS client's monthly ad budget from $1,000 to $3,400 by cutting CPA from $50 to $12-$15 through dayparting and audience segmentation.
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Ran competitive analysis across PPC and SEO verticals to surface gaps in client positioning and shape campaign strategy.
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Built conversion tracking infrastructure using Google Tag Manager and GA4 across client accounts for reliable attribution and performance measurement.
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Delivered weekly and monthly campaign reports via Google Data Studio (Looker Studio), translating performance data into clear recommendations for clients.
July 2020 – August 2021
(1.1 yrs.)
Account Executive
Browntape Technologies, Porvorim, Goa
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Managed and directed a 4-member team to optimise daily operational efficiency and meet critical targets.
• Optimised and managed Pay-per-click (PPC) campaigns across multiple platforms, including Google Ads, Flipkart Ads, and Amazon Ads.
• Served as point of contact for key client accounts, ensuring satisfaction and fostering strong relationships.
• Managed e-commerce accounts for 6 + projects on platforms like Amazon, Flipkart, Myntra, Ajio, Hopscotch, FirstCry and others.
• Conduct monthly performance meetings with stakeholders to strategies and enhance business growth.
• Implemented strategic initiatives resulting in a consistent 10% sales growth over six months.
• Performed strategic content optimisation techniques to improve product listings on Amazon and Flipkart.
May 2019– June 2020
(1.1 yrs.)
Digital Marketing Executive
Codeburg, Mapusa, Goa
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• Implemented SEO strategies across 5 websites to drive growth in organic traffic and elevate ranking.
• Responsible for the development and execution of effective Google Ads campaigns, resulting in the acquisition of targeted leads for 2 brands.
• Design and Optimise landing pages using the Hotjar tool to optimise conversion and user engagement.
• Supported various activities related to social media optimisation, Meta Ads and Web development.
Internships
October 2018 – January 2019
Digital Marketing Executive
Digimarketerz LLP, Thane, Mumbai
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Executed off-page SEO for 5+ projects through link building and citation management
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Performed on-page SEO and technical site audits across multiple client websites
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Ranked keywords from 3 projects on Page 1 and Page 2 of Google search results
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Gained working knowledge of Google Ads, SMO, and social media marketing
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Developed hands-on experience with Google Search Console, SEMrush, and Ahrefs
April 2018 – July 2018
Digital Marketing Executive
PHD Infocom Corporation, Wadala, Mumbai
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Managed vendor accounts across Amazon, Flipkart, and other e-commerce platforms, handling product listings, order fulfilment, and inventory through Easyecom
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Activated 10 new vendor accounts across multiple e-commerce platforms and set up 14 accounts in Easyecom
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Listed 500+ SKUs across platforms, ensuring accurate product data and availability
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Ran promotional campaigns on Flipkart and Amazon to drive product visibility
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Generated monthly sales reports and handled payment reconciliations to maintain financial accuracy
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Supported vendors with account queries and day-to-day operational issues
Certifications
Google Ads Search Certification
Google Ads Display Certification
Microsoft Advertising Search Certification
Microsoft Advertising Display & Video Certification
Tool Mastery
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Paid & Analytics: Google Ads | Google Search Ads 360 (SA360) | Microsoft Ads | Google Analytics (GA4) | Google Tag Manager | Microsoft Clarity | Google Data Studio (Looker Studio) | ClickCease | SEMrush | Ahrefs | SpyFu | Screaming Frog | Helium 10 | Hubspot | Hotjar
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AI Tools: ChatGPT | Google Gemini | Claude | Jasper AI | Quillbot
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Design & Web: CorelDRAW | Adobe Photoshop | Wix | WordPress
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Project Management: Asana | ClickUp | Clockify | Easyecom | Browntape
Academics
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