Pinnacle Smart Techmologies

Pinnacle Smart Technologies stands out as a top provider of B2B SaaS services, catering specifically to businesses in the United Arab Emirates.

Campaign Setup

Project: PinnacleDXB – Lead Generation for SaaS Services
Website: pinnacledxb.com
Monthly Budget: $2,000 – $2,400
Target Audience: B2B decision-makers in the UAE seeking SaaS and SAP solutions

The client focuses on generating high-quality B2B leads for SAP and other enterprise-level services. Thanks to consistent campaign performance and measurable results, the budget grew from $1,000 to $3,400/month over the span of a year.

As of January 2024, we're actively running 7 tailored campaigns targeting specific services and industries:

SAP Business One – Dubai
RPA – UAE
Cloud Migration – UAE
SAP – Split Ad Groups (for A/B testing and refined targeting)
Industry-Specific RPA – UAE
Microsoft Power BI – Generic UAE Campaign
Veeam + Microsoft – UAE

Each campaign is optimised to capture intent-driven traffic and convert it into qualified leads, with continuous A/B testing, audience refinement, and ad copy improvements.

Overall Performance

Overall CPA

After optimising the campaigns, we successfully brought down the average CPA from around $50 to a much more efficient $12–$15 range.

Problem Statement:
The client wanted to attract more businesses interested in implementing SAP services.
Analysis:
By digging into Google Ads performance data, we noticed a pattern: lead generation peaked on Wednesdays and Thursdays, while job-related inquiries were more common on weekends (especially Saturdays and Sundays). However, the daily budget was evenly spread across the week, missing key opportunities.
Solution:
To make the most of these insights, we set up automated rules:
Increased Budget: Doubled the daily budget on Wednesdays and Thursdays to take advantage of higher lead activity.
Optimized Scheduling: Limited ad delivery to Monday through Friday to avoid wasting budget on low-quality weekend traffic.
Results:
This data-driven strategy led to a noticeable increase in high-quality leads and improved the client's overall return on ad spend (ROAS).

Month On Month Comparisons

Increase in CTR by 5%
Decrease in Avg CPC by 16%
Increase in conversions by 27%
Decrease in CPA by 39%
Increase in Conversion rate by 38%

GTM Setup

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